Lamb meat, curd and flatbread are ingredients intertwined with Iceland's food culture and a history that should be kept alive. But the food culture is further shaped by foreign influences, where curious fusions adapt to the tastes of today's consumers.

LAMB's philosophy is precisely to honor the Icelandic traditions and fuse them with the centuries-old food habits of the Middle East. The purpose is to adapt cuisine to changing eating habits, honor food tradition and support local food production.